ELLE FRANCES: FLORENCE WELCH: THE NEW FACE OF GUCCI

Any of you who don't know me should know I had a major obsession with Florence Welch (which is partially why I had a fringe for about a year). So I was extremely pleased for the singer, 24, when I heard about her recent collaboration with fashion label, Gucci.

Flame-haired songstress, Florence Welch has become famous worldwide because of her vintage-inspired style - described by Florence as "half gothic bat crow winged fantasy, half golden '70s Stevie Nicks white witch. And a smattering of disco go-go hotpants" - as well as her extremely macabre choice of lyrics.

Despite such unique qualities, Gucci's creative director Frida Giannini has deemed Welch the inspiration for the Gucci autumn/winter 2011 campaign, and results are extremely similar to Welch's current romantic stage costumes...