Burberry, an iconically British brand has just shown at London Fashion Week. The designer of this collection, Christopher Bailey has continued to adapt the standard "Burberry Trench" by mixing classical tailoring with lustrous modern fabrics. Something which many designers (especially those concentrating on a more structured silhouette) seem to be doing.
This collection showed a mix of cocoon coats, capelets and a finale of rainbow coloured trenches, with accessories to match. The classically English look has been given a twist, with bright pops of colour (fuchsias, emeralds, golden yellows) the brand seems all the more luxurious.
Established in 1856, Burberry's main focus was on outdoor attire, however, the trench coat soon became a staple piece, winning the affection of many high up on the social ladder. The pieces in this collection, although made modern through the use of fabrics and colour, are still reminiscent of the early designs. Especially the long capes and capelets, which were popular in the 19th Century with the Army and Police force especially. Burberry has certainly preserved it's aura of the militia within it's designs today with details such as fastenings, epaulets and cuffs.
Although, certainly for this week, all eyes are on British designers as they are celebrated at London Fashion week; Burberry is said to be in financial trouble as the luxury brand issued a warning revealing that its sales had dropped significantly in the weeks leading to September ("the company's worst figures since the financial crisis begain in 2008").
However, this obviously hasn't hindered the designs from this British fashion house, Burberry continues to evolve aesthetically along with so many other great British designers!